Samsonite South Africa found itself at the nexus of innovation when People Have Influence, the premier influencer management agency in the nation, presented a visionary proposal. This initiative sought to push the envelope of creativity and luggage functionality to unprecedented bounds. Representing Ana Kuni, an artist whose oeuvre is swiftly becoming a beloved emblem across South Africa, the agency introduced an audacious campaign: transmuting a Samsonite Flux suitcase into a vibrant canvas for Ana’s depiction, concentrating on a hand-painted warrior woman.
Following the artwork’s completion, Ana embarked on a European odyssey, her bespoke luggage in tow, further adorning it with additional paintings during her journeys. Her unique luggage ensemble became a magnet for curiosity and praise among fellow travellers at various airports.
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“The endeavour launched by Samsonite SA was extraordinary, marking the only luxury luggage brand Ana Kuni entrusts with safeguarding her artistry while pursuing her passion in transit,” acclaimed the agency.
“It was an incredible campaign by Samsonite SA, the only luxury luggage brand Ana Kuni’s trusts to ensure her luggage stays safe whilst still being able to do what she loves, on-the-go,” the agency said.
About Ana Kuni
The Artist’s Background
Ana Kuni, a visionary artist hailing from Ukraine, has made Cape Town her canvas, where her gallery and studio breathe life into her dreams. Renowned for her mural works imbued with messages of spiritual evolution and enlightenment, Ana’s artistic domain extends across walls, canvases, metal panels, and even denim collections, all tethered by a persistent theme.
The Essence of Her Art
At the heart of her portfolio stands the Warrior Woman, an archetype embodying modern consciousness, compassion, creativity, and a symbiotic existence with nature. Ana’s creative odyssey is a transformative exploration, focusing on the human countenance while intricately layering her pieces to reflect our multidimensional quest for understanding and sensation, constrained yet by our physical forms and cognitive patterns.
Influence and Recognition
Through her art and social media, Ana forges connections with kindred spirits, her work seizing the spotlight in prestigious publications such as Elle SA, Marie Claire SA, Home Journal Hong Kong, Business Day SA, GQ UK, and on television platforms like Top Billing and Bokeh TV.
Her ultimate passion lies in unearthing and realizing the pinnacle of human potential, a conviction she weaves into both her artistic expression and her ethos for living.
The Samsonite Difference
Let’s celebrate the fusion of art and functionality by choosing brands that dare to innovate and by embracing the uniqueness in our everyday lives. Engage with and support local artists, and consider how you can incorporate art into your daily routines and possessions. Together, we can transform the mundane into the extraordinary, one piece of luggage at a time.
