Samsonite South Africa gets a Spiritual Awakening

Samsonite South Africa was recently approached by People Have Influence, South Africa’s first influencer management agency, with an idea that would stretch creativity and luggage use in a way rarely seen before. People have Influence represent local artist Ana Kuni, a handpicked influencer whose artwork is fast becoming a South African favourite. The agency proposed a campaign whereby a Samsonite Flux case would become a canvas for Ana’s art. Her theme for the piece? A hand painted warrior woman.

Ana left to travel across Europe soon after completing the piece and flew to numerous countries with her custom suitcases, painting more and adding more as she travelled.  At airports, Ana was stopped by inquisitive people passing by and received many positive comments about her unique luggage.

“It was an incredible campaign by Samsonite SA, the only luxury luggage brand Ana Kuni’s trusts to ensure her luggage stays safe whilst still being able to do what she loves, on-the-go,” the agency said.

More about Ana

ANA Kuni is Ukrainian-born visual artist currently working in Cape Town where her gallery and studio is situated.

 She is known for creating murals with an underlying message of spiritual growth and awakening. Her work varies from walls to canvases, metal panels to denim collection, keeping a theme strong. The main character of her work is Warrior Woman, whom Ana describes as a modern being – Conscious, Compassionate, Creative human living in harmony with Nature. Ana describes her creative process as Transformational experience, focusing on a human face, yet creating complex layers and structures she suggests that we are multi-dimensional beings, longing to discover and feel more yet acknowledging our forms and thought patterns, that keep us within the structure

Using art to explore her creativity and social media to connect with like-minded people, Ana’s work caught the attention of major publications such as Elle SA, Marie Claire SA, Home Journal Hong Kong, Business Day SA, GQ UK and tv programs, Top Billing and Bokeh TV.

 Ana’s biggest passion is discovery and reaching of the highest human potential and she constantly draws this message into her art, and creative way of being into her life.